Portfolio

Selected projects and case studies

A representative sample of SaaS, software, and marketing work. Project details are summarized to protect client confidentiality.

AllSaaSDevelopmentMarketing

SaaS

FinTech

Subscription billing platform

Challenge: Manual billing operations were causing revenue leakage and customer churn.
Solution: Designed and built a multi-tenant billing engine with Stripe integration, usage metering, and a self-serve admin portal.
Outcome: Cut billing operations time by 70% and recovered 4.2% of annual recurring revenue.

SaaS

HR Tech

Challenge: Enterprise customers needed configurable workflows without engineering effort.
Solution: Built a drag-and-drop workflow builder backed by an event-driven architecture.
Outcome: Reduced average onboarding time from 11 days to 3 days.

Development

E-commerce

Challenge: Legacy Magento storefront couldn't keep up with traffic and limited UX experimentation.
Solution: Re-platformed to a headless storefront with composable commerce architecture.
Outcome: +38% conversion uplift and 2.1× faster page load.

Development

Healthcare

Challenge: Patients needed a single place to manage appointments, records, and billing.
Solution: Built a secure patient portal with role-based access, audit logs, and FHIR integration.
Outcome: 12k+ active monthly users and a 23-point NPS lift.

Development

Logistics

Challenge: Dispatchers were juggling spreadsheets and emails across regions.
Solution: Delivered a real-time dashboard with route planning and SLA monitoring.
Outcome: Saved an estimated 1,800 dispatcher hours per quarter.

Marketing

B2B SaaS

Challenge: Inbound was flat despite a strong product and competitive pricing.
Solution: Rebuilt site architecture, launched a content hub, and earned high-DA backlinks.
Outcome: Organic traffic +212% in 9 months and 4.1× MQL growth.

Marketing

DTC E-commerce

Challenge: Rising CPAs across Meta and Google were eroding margin.
Solution: Restructured campaigns, refreshed creative testing, and added a CRO program.
Outcome: Blended ROAS improved from 1.8× to 3.4× over two quarters.

Marketing

Professional Services

Challenge: Leads were going cold between consultations.
Solution: Built segmented nurture flows tied to CRM signals and consumption behavior.
Outcome: Sales-qualified opportunities +57% within one quarter.

Case study summaries are anonymized. Client names and confidential metrics can be shared under NDA on request.

Selected text-only quotes from recent engagements.

"SilverOak's team felt like an extension of ours. The product shipped on time and ops actually got easier post-launch."

Sarah K.

SaaS Founder

"Clear communication, weekly demos, and zero surprises on budget. We'll keep working with them on the next phase."

Marcus T.

E-commerce Business Owner

"Our organic pipeline finally compounds. They treated SEO like an engineering discipline, not a checklist."

Priya R.

Marketing Director